Is YSL a Korean Brand? Unpacking the Origins of the Luxury Icon
If you have scrolled through fashion TikTok, watched a K-drama, or browsed through luxury beauty aisles recently, you have likely spotted the iconic YSL logo. With its massive popularity across Seoul and heavy endorsements from top Korean celebrities (like BLACKPINK’s Rosé), it is easy to wonder: Is YSL a Korean brand?
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